Thirst-e is the first student-run start-up of PSG Tech, serving fresh juices since 2008. With two branches, one in the hostel premises and the other in the college canteen, the enterprise makes a 7-digit annual turnover and is managed entirely by the students of The Entrepreneurs Club. Like every other enterprise, Thirst-e was also started from scratch.

Currently, Thirst-e sells over 400 juices a day making a turnover of 2 lakhs per month.